I want to have new ideas

It is important for new ideas to be considered in close conjunction with a market analysis.

Having new ideas is a prioritisation process – deciding which ideas could lead to the development of marketable products.

A prioritisation process is not an easy exercise, because it is about quickly spotting an idea's market potential.

Rather one great idea than ten so-so ones
Try using the model you can download here to evaluate your ideas.

It is rarely difficult to come up with lots of ideas for products or services. The hard thing is finding a really good idea and refining it until it is ready for launch.

If an idea has market potential, it is advisable to develop it into a product quickly, as demand can change suddenly.

When developing ideas, it is important to:

– dare to dream. Ideas often result from ambitions to solve problems in new and improved ways. Having new ideas is about daring to believe that complicated problems have straightforward solutions. Idea development is as much about attitude as about specific activities – about focusing on innovative ideas that can be realised rather than on limitations. To develop a great new idea, you must not become overwhelmed by the challenges encountered along the way.

– make it an everyday affair. It is important to remember that ideas can bubble up any time, any place. Make idea development a permanent part of everyday work by having a constant ambition for your products or services to be more climate-friendly or lower-cost, for example. Remember to encourage your colleagues to think aloud whenever they have an idea, so that together you can decide whether the idea is good or not.

– mix things up. Great new ideas often arise when you encounter someone with whom you do not normally exchange experience. This might be someone you know from a different context or someone working on roughly the same thing as you do. Try presenting a problem over a cup of coffee or lunch or in another context where there is time for reflection. Alternatively, consider inviting not just the usual people to meetings where ideas are discussed.